Ad

When I was thinking of something interesting I could do for my blog this week, I kept coming to a blank. Then I remembered how interesting it was to look through different print ads and commercials that we focused on a lot in the beginning of the semester. So, this week, I’m going back to look at ads, something that I did a lot when I first started this Rhetoric and Civil Life Blog!

The ad above is for Findus Fraich’Frites. There is a lot of rhetoric going on within this advertisement, especially pathos.

We all have a Great Grandma(s) or Grandma(s). Even if they’re not around anymore, they were probably there for some portion of your life. As most people know, there are differences between most “Grannies,” but, as the ad above shows, the stereotypical classification is an older woman who makes you delicious food and even pinches your cheeks. As the girl’s eyes dart to the side, you can see her annoyance from this action her assumed Granny is engaging in. She is clearly not thrilled by this action.

This ad uses this image to engage pathos in its viewing audience. Like I stated earlier, everyone has had experiences like these wit a Grandma or even an elderly figure I their life. Seeing the Granny pinch the cheeks of the little girl reminds the viewing audience of their encounters of cheek pinching or other things their Grannies did in the past.  Also, the mention of Granny’s fries reminds the audience of the delicious (well at least my Grandma’s delicious) cooking!

Wouldn’t it be nice if you could get your Granny’s delicious food without the cheek pinching? According to this ad, if you buy their product, you’ll no longer have to deal with the stress of cheek pinching anymore.