Thursday, April 21, 2011

Rockin' the Heels

I was working on my motivational speech today, and I came across a very interesting article about men in high heels. To be more specific, they are men of Penn State walking across campus in high heels. Wouldn’t that be something to see?



Well, for everyone who’s ever wanted to see an event such as this happening on the Penn State campus, this is their lucky month! Because April is Sexual Assault Awareness Month, Penn State’s Men Against Violence are holding a walk called “Walk a Mile in Her Shoes” to raise awareness of sexual assault and any other types of violence inflicted against women.  The IFC, the Center for Women Students, UPUA, UPAC, athletics, faculty, and staff are also sponsoring this even that will take place on April 29th and will begin at the Boucke Building. Men who attend this even will walk around campus in high heels. What is the purpose of doing this? As their Facebook page states, “By walking in high heels, men will begin to experience some of the pain that women go through. Are you man enough?”
Not only is the message behind the campaign a great one, the message it sends is even greater. It’s not every day that men get to experience the pain of high heels (most girls know what I’m talking about!) and it’s interesting that the campaign tied the pain felt while wearing high heels to the pain women suffer from sexual assault and violence. I also find it very interesting that the campaign asks men if they are “man enough” to do such a female stereotypical act as wearing high heel shoes. It feels as though it is a challenge to men to stand up for the rights of women in a new and attention grabbing way. It’s not every day that we get to see athletes and Frat boys walking around in high heels (well at least against their will!).
The best part is that the first 100 boys to sign up will get a free pair of high heels and for $10 they can purchase a t-shirt too!


Thursday, April 7, 2011

No Brainer

Most college students have been exposed to drugs and alcohol at one point or another. Whether it’s running into a fellow drunk student on College Ave. or at a football game, or going to a party on the weekend, many college students have been exposed to illegal substances. Even if students haven’t done drugs themselves, they’ve been around it or know about it.
In the following ad sponsored by Above the Influence, the issue of illegal drugs and the effects it has on young adults is demonstrated:

In this commercial, the father questions his son’s actions from the night before and claims that he doesn’t even know his son anymore. He goes on to list some of his son’s bad behaviors, such as ruining his mother’s car and breaking curfew. While his father speaks, he stands with a blank and clueless look on his face. Later, the ad goes on to show a boy, who is presumably this teenager’s friend, sneaking into the garage and handing the son his brain back that he left at the party he attended the night before.
The ad is packed with ethos that speaks out to a younger audience, which the ad is intended for. Growing up, it felt horrible to get in trouble, but the worst feeling was knowing that your parents were disappointed in you. This ad projects the image of a father being disappointed with the negative activities that his son was partaking in. Most teenagers and young adults can relate to the lecture given because at one point in time, they had had a similar discussion with their own parents. Whether it was breaking curfew, failing a test, or even as serious as damaging their parent’s car, we have all seemed to disappoint our parents at one point or another.
With this feeling of guilt in mind, the ad blames the son’s negative behavior on a party that he attended the night before. He “lost” his brain at his party, which is why he broke curfew, didn’t answer his phone, and crashed his mother’s car. The Above the Influence sign then appears indicating that at this party, drugs and alcohol were involved. For this reason, the ad says that the damage of the night could have been avoided if the boy was not under the influence.


Friday, April 1, 2011

Ad


When I was thinking of something interesting I could do for my blog this week, I kept coming to a blank. Then I remembered how interesting it was to look through different print ads and commercials that we focused on a lot in the beginning of the semester. So, this week, I’m going back to look at ads, something that I did a lot when I first started this Rhetoric and Civil Life Blog!



The ad above is for Findus Fraich’Frites. There is a lot of rhetoric going on within this advertisement, especially pathos.

We all have a Great Grandma(s) or Grandma(s). Even if they’re not around anymore, they were probably there for some portion of your life. As most people know, there are differences between most “Grannies,” but, as the ad above shows, the stereotypical classification is an older woman who makes you delicious food and even pinches your cheeks. As the girl’s eyes dart to the side, you can see her annoyance from this action her assumed Granny is engaging in. She is clearly not thrilled by this action.

This ad uses this image to engage pathos in its viewing audience. Like I stated earlier, everyone has had experiences like these wit a Grandma or even an elderly figure I their life. Seeing the Granny pinch the cheeks of the little girl reminds the viewing audience of their encounters of cheek pinching or other things their Grannies did in the past.  Also, the mention of Granny’s fries reminds the audience of the delicious (well at least my Grandma’s delicious) cooking!

Wouldn’t it be nice if you could get your Granny’s delicious food without the cheek pinching? According to this ad, if you buy their product, you’ll no longer have to deal with the stress of cheek pinching anymore.